This was one of the first projects it did for bol.com. Choice Assistant is a functionality to help users finding the right product for their needs.
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The most important place on the product page was getting overcrowded with functionalities. This project was to create a vision to change that!
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Bol.com is one of the biggest e-commerce companies in the Netherlands and Flemish Belgium. But what happens when bol.com wants to expand to the French part of Belgium?
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In 2019 I was invited by the Utrecht University of Applied Science to talk in the X-Festival about my failures in my design career. And boy there are some juicy ones… ;)
Once a year, I talk to students of the University of Utrecht about how to create a webshop that potential customers trust.
Every year first-year students of the Utrecht University of Applied Sciences gets an invitation to participate in a workshop UX Design. What UX and how do you make a great experience are questions answered in this workshop.